Things you want to know about websites


Writing Content For Your Web Site - Tips to Do It Effectively

The content is the most important part of your website. Your visitors come to your website to get information. If they don't get it there they won't come again.

Even if you're a good offline writer, you will have to adopt a few new strategies to write for the web. Offline writing is just written for readers, but online writing demands that you write keeping in mind how users find your content (i.e. come to your web site) and what they are looking for.

You can build a strategy on content writing according to the following points.

How to Write the Content?

People come to your website for information. If you want more visitors on your site and want to keep them, the information you provide them should be relevant and useful. When writing content for your website, there are a few things you can consider:

– Get Ideas on Paper

Don't rely on your memory when looking for ideas. We sometimes don't see the relation between things, unless we have everything in front of our eyes. So get a pencil/pen, a note book and start writing on it what you have in your mind. At first, don't worry about the details of anything, just put down the ideas and keywords you have in mind on paper. Soon, you will find a connection between terms.

– Make a Brainstorming Web or Chart

This is a nice method. You may have learned it in your school and it works always. This chart aids greatly in the thinking process and finding connection between ideas.

Start with a main idea than think of the sub ideas that connect with this idea and link these sub ideas with the main idea. Then go one step down and repeat the process with the sub ideas, finding more sub ideas that belong to previous sub ideas. Keep on going till you are out out of ideas.

– Write According to You Goal and To the Point

Before writing an article, set a goal according to:

So, set your goal and write to accomplish it. Assume that your visitors don't have much time to spend and they are looking for a quick answer. So just write according to the goal or to the point.

– Do Research On Your Subject

Research is the key to find reliable and accurate information. Even if your are a knowledgeable person about your subject, there may be some things that would be a bit rusty in your mind. Or some things may be updated since the last time you knew them. So, researching would be the solution here.

If you come across some things you don't know much about, then don't be disappointed, just do research and then write. You will still be helpful to your visitors in this way, because you will save their time as they won't have to research it themselves.

Surf the internet; read books, magazines, news papers and all the resources you can find.

– Don't Write Some thing You don't Understand

This is important. You should only write about things you understand. Don't write the stuff you don't know about. Although, research can help you in this case. Ignoring this can cause you to give false information to others, which will hurt your credibility and you will loose visitors.

– Write Simple and Interesting Stuff that Others Can Understand

Be simple and detailed in explaining things to others. Don't pre assume your viewers to know much. Try to write in a style that will be interesting to your visitors.

– Don't Write Like Books - Emphasis on Individual Articles

Websites are not like books. People usually go through books sequentially, reading chapter by chapter, page by page. On the internet however, people search for things and they won't follow a website like they do books. They expect to find an article that is complete and do not want them to read other article to get the point.

Writing for web requires you to emphasis on individual articles. Expect people to come to your website for a single article and try to give them what they want.

Some times, however, things get to big to be contained in a single article, in this case, include links to other articles but try to deliver the most relevant information in that article. This will help those visitors who do not want to know much detail on the topic.

– Write According to Your Audience

It is really important to know your audience and match your content level with the level of your audience. Your audience can be categorized by age or profession etc. One thing written specifically for some group might not be understandable for others.

– Avoid Duplicate Content

Avoid duplicating and writing the same content in two or more places. When people see same things coming again and again they get bored and loose interest. Search Engines will also penalize you if they find duplicate content on your web site among multiple pages.

– Don't Copy Others Work

Don't copy stuff from other sources or websites. There are copyrights on websites or books that prevent you from doing this. Be creative and write according to your own understanding.

– Proof Read

Before publishing you pages and finalizing you content proof read your content a few times. You may find mistakes that need to be corrected.

– Keep Reviewing Your Pages

Reviewing your pages after publishing is a good practice because you might come across something which is outdated and needs to be fixed. You may find mistakes, information that you missed or a better way of writing the article or sentences.

Having read this part, now find out how can you present your content in an effective manner in, How to Present the Content to Both Visitors and Search Engines. Good luck!


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How to Present the Content to Both Visitors and Search Engines

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